Clark & Waugh | Strategic Branding & Business Growth

Stop letting your brand hold you back.

‍We bridge the gap between commercial objectives and visual identity to drive growth.

Tell us more

Laptop on wooden table displaying Ohana Academy website with a dancer illustration, next to a cup of coffee and a sugar bowl.

Wooden mannequin hand holding a phone displaying the Instagram page of Chase Joinery with posts showcasing woodwork projects.

Two side-by-side posters at a train station comparing the misspelling 'AC Currant' with a photo of red currants and the correct term 'AC Current' with an electrical circuit symbol, highlighting the difference between 'e' and 'a'.

Single AA battery with a yellow top and black body labeled 'Regel' on white background.

We're Clark&Waugh. We help ambitious businesses define their position, refine their message, and build brands that move them forward.

Latest Work.

IMI Solutions

Strategy | Identity | Print & Digital Branding | Website

Happy Herd

Strategy | Identity | Print & Digital Branding | Website

Monkeytail

Strategy | Identity | Mobile App UX | Wayfinding

Chase Joinery

Identity | Website

Regel

Strategy | Identity | Messaging | Website

MicroPads

Strategy | Identity | Packaging | Social Strategy

Which tier fits your current commercial objective?

We don't sell "packages"; we solve specific business friction. If you’re unsure which stage your business is at, we recommend starting with a Sensory Brand Audit to diagnose your broken sensory conversations.

★★
Most Popular for SME early Growth

Essential

Establish Authority: Synchronising "sight and sound". A strategy-led identity meets refined messaging to ensure the brand and website speak the same language.
‍
Most suited to: Businesses requiring a strategy-led foundation to establish a professional market position.

Objective: Establish a professional, strategy-led brand that scales.

Brand Strategy: x1 Discovery workshop, audience definition, and market positioning.
Visual Identity: 2–3 creative routes, expanded logo system.
Full exported print & digital logo library.
Foundational Blueprint Guidelines: Brand book focuses on "sight and sound" through precise logo governance, typography, tone of voice, and usage.
Small Marketing Website: Custom-built marketing site with SEO-ready structure and refined messaging.
Social Assets: x1 Branded social chanel setup + core social media templates.
Investment: Engagment from £4,500+
Timeline: 5–7 Weeks

*All costs subject to VAT

Build My Brand

★★
Most Popular for SME early Growth

Elevate

Optimise Performance: An expanded asset suite to ensure every touchpoint, from brand to social to site, hits the spot perfectly.

Most suited to: Businesses requiring refined messaging and a deep-dive user experience to maximise conversion and clarity.
‍
Objective: Improve clarity, consistency, and conversion across all touchpoints.

Deep-Dive Strategy: x2 Extended stakeholder workshops, differentiation audits, and growth mapping.
Advanced Identity: 3–4 creative routes, full visual system, and expanded digital/print asset suite. Full exported print & digital logo library.
Strategic Framework Guidelines: Detailed brand book covering the "sight, sound and feel" through the strategic foundation, verbal identity, logo and identity governance, photography standards, typography, tone of voice, and usage.
Performance Website: Multi-page, conversion-focused build with custom content-led layouts. Advanced SEO.
Collateral Suite: Branded templates for decks, proposals, internal communications, print materials.
Social Assets: x2 Branded social chanel setup + core social media templates.
Investment: Engagment from £8,000+
Timeline: 10–12 Weeks approx

*All costs subject to VAT

Scale My Brand

Evolve

Total Transformation: We audit every single sensory touchpoint of the business to ensure the brand isn't just a flag, but an irresistible commercial engine.
‍
Most suited to: Businesses requiring a comprehensive sensory overhaul, high-level strategic repositioning, and an inimitable market position.
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Objective: Future-proof and transform the business for an era of sector dominance and authority.

Institutional Strategy: Multi-session stakeholder workshops, extensive market research, and the development of a long-term brand growth roadmap.
Total Identity System: Complete overhaul of the visual ecosystem including complex application examples. Full exported print & digital logo library.
Sensory Masterclass Guidelines: Our most comprehensive brand book covering the "sight", "sound", "feel", and "touch" of kinetic brand consistency. Covering strategic foundation, human-centric narrative, verbal identity, logo and identity governance, advanced visual devices, typography, custom brand motifs and textures, tone of voice, photography standards, bespoke digital components, and usage.
Enterprise Website: A large-scale, complex digital build featuring partner-supported technical delivery, custom bespoke components, and absolute SEO dominance.
Omnichannel Collateral Suite: Bespoke design for all touchpoints, from specialised print finishes (foil, debossing, letterpress) to comprehensive social media strategy and post templates.
Ongoing Strategic Advisory: Post-launch consulting to monitor the "Sensory Conversation" and ensure the brand remains consistent as the business scales.
Investment: Engagment from £15,000+
Timeline: 18+ Weeks

*All costs subject to VAT

Transform My Business

Design is a commercial tool, not an art project. At Clark&Waugh we view branding as a sequence of sensory conversations.

If your brand looks, sounds, and feels right, you build trust. If one conversation fails, the sales process breaks. We align your strategy with these touchpoints to convert curiosity into capital.

17+

Years of strategic insight applied to bridging the gap between brand identity and commercial objectives.

Defined Growth Tiers designed to take businesses from initial launch to market-leading evolution.

100%

Objective-led process. Every design decision is backed by a strategic commercial requirement. No fluff.

360

Strategic Partner Network. Seamless integration of specialist SEO, Paid Media, and Web Build expertise.

( TESTIMONIALS )

Trusted by brands who aren’t afraid to stand out.

"Working with them has been fantastic, highly valued and appreciated.

We're an Australian company, i've been telling everyone how small the world is and how we can leverage partners like Clark&Waugh to bring in new perspectives."

John Jordan

Client Services Director, IMI Solutions

"Clark&Waugh are a game-changer! They didn’t just design our brand, they captured its soul. Everything feels elevated, intentional, and totally us."

Kanwar Johal

Founder, Happy Herd Supplements

"From concept to launch, the Clark&Waugh team delivered with clarity, creativity, and style. We’ve never looked more professional, or more ourselves."

Nikesh Tailor

Founder, Tailor Fitness

We're Clark&Waugh. We help ambitious businesses define their position, refine their message, and build brands that move them forward.

Latest Work.

Which tier fits your current commercial objective?

We don't sell "packages"; we solve specific business friction. If you’re unsure which stage your business is at, we recommend starting with a Sensory Brand Audit to diagnose your broken sensory conversations.

Trusted by brands who aren’t afraid to stand out.

Speak with an expert.

FAQ.